Showing posts with label toys. Show all posts
Showing posts with label toys. Show all posts

30 April 2011

sheila, play with robots


To close out the month-long ROBOT MARX project, here are a couple peripheral asides...

Aside 1: In addition to the semester-long WOM 203 writing project that ultimately became ROBOT MARX were a number of other written assignments. Following a week of readings and discussions about popular music, my classmates and I were assigned to pick a song, critique it from the Conflict-Marxist patriarchal-society perspective, and write a one-page analysis. I chose a song from my favorite band -- The Smiths' "Sheila Take A Bow." I had a ball writing it; here's the essay...



British pop-music singer/songwriter, Steven Patrick Morrissey said: "The sexes have been too easily defined. People are so rigidly locked into these two little categories. ... It limits people's potential in so many areas. I think we should slap down these barriers" (qtd. in Robertson 8, 9). Throughout his 26 year career -- starting in 1984 as lyricist for and lead-singer of The Smiths -- Morrissey has actively tried to subvert the patriarchal social structure. For example, 1987's "Sheila Take A Bow" playfully challenges patriarchy on all four of Allen Johnson's defined fronts (5-15).

"Patriarchy is male dominated in that positions of authority [in the world] ... are generally reserved for men" (Johnson 5). Morrissey writes and sings: "Sheila ... / Boot the grime of this world in the crotch, dear" (lines 5, 6). The word "crotch" is most often associated with male genitals, therefore Morrissey is encouraging the song's female protagonist to challenge and rebel against patriarchal society's ascribed expectations for her.

"Patriarchal societies are male identified in that the core cultural ideas about what is considered ... normal are associated with how we think about men and masculinity" (Johnson 6). Society's concept of the differences between "male" and "female" genders are established and reinforced by patriarchy; in the song, Morrissey -- a "male" singer/songwriter -- is singing about Sheila -- a "female." Within this context, Morrissey writes and sings: "Take my hand and off we stride / You're a girl and I'm a boy" (lines 17, 18). In the very next verse, though, Morrissey matter-of-factly takes the opportunity to subvert and confuse gender norms: "Take my hand and off we stride / I'm a girl and you're a boy" (lines 19, 20).

"[Patriarchy] is male-centered, which means that the focus of attention is primarily on men and what they do. ... Male experience is what patriarchal culture uses to represent human experience, even when it is women who most often live it" (Johnson 10). The fact that Morrissey is writing and singing about a woman and her life differentiates him from the majority of his fellow male singer/songwriters who typically sing and write about themselves or the "girls they love." This is reinforced by two of the song's lines: "Is it wrong to want to live on your [Sheila's] own? / ... Throw your homework [patriarchy's gender conditioning] into the fire" (lines 1, 22).

"[Patriarchy] is an obsession with control as a core value around which social life is organized. ... As a result, controllers come to see themselves as subjects who intend and decide what will happen, and to see others as objects to act upon" (Johnson 14, 15). In patriarchal societies, men are the controllers -- the "choosers" -- and women are the controlled -- the "chosen." Here, again, Morrissey subverts the structured norm: "[Sheila] come out and find the one that you love and who loves you" (line 8). Morrissey admonishes the female protagonist to choose for herself a lover, and admonishes her to choose someone who loves "you" -- i.e. Sheila, "the full and complex human being" (Johnson 15). It is also interesting to note that Morrissey leaves the gender of the to-be-chosen lover ambiguous: s/he could be "male," "female," or other.

As exemplified by The Smiths' "Sheila Take A Bow," Morrissey has actively challenged and questioned patriarchy throughout his career. In choosing to consume similarly subversive media, all of us -- "male" and "female" alike -- can do our part in "[challenging patriarchy's] status quo" (Johnson 19).

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Johnson, Allen G. The Gender Knot: Unraveling Our Patriarchal Legacy. Rev. ed. Temple UP, 2005. Print.

Morrissey/Marr Songs Ltd. "Sheila Take A Bow." 1987. Musical composition. Performed by The Smiths, from the compact disc Louder Than Bombs (Sire, 1987).

Robertson, John. Morrissey: In His Own Words. London: Omnibus, 1988. Print.

Aside 2: Behold...



... the original Robot Marx (and son)! A Blogger Stats' traffic-source pointed me to this classic toy manufactured by Louis Marx & Company. From the website, Vintage Robot Toys:

Of the many toys it produced, Marx's line of toy robots are undoubtedly among the most beloved by collectors. Marx introduced this line in the 1950s and 1960s to capitalize on the space and robot craze of the era... These toys included ... Robot and Son, which was released in 1956 and was the first robot toy Marx produced... Founded in 1919, Marx toys were a fixture in five and dime stores as well as with retailers such as Montgomery Ward and Sears, which sold their wares through mail order catalogs. ... The company philosophy of giving their customers 'more toy for less money' helped make Louis Marx one of the most successful toy makers in America; at the height of the Great Depression of the 1930s, when many companies were floundering, Marx not only recorded growing revenues, it was also able to open three factories. By the 1950s, Marx had become the largest toy manufacturer in the world, and founder Louis Marx was crowned "the Toy King" by no less than Time magazine in 1955. ... Louis Marx eventually closed its doors in 1978.

Neat, huh? Now I want one to stand alongside my ROBOTECH Raider X. Too bad it'd cost me over $200... Maybe I'll just write a paper about it instead.

And with that -- ROBOT MARX is officially a wrap.

20 April 2011

robot marx, part 5




Robotech®, Patriarchy, and Kids' Culture:
A Conflict Theory Perspective


Like other "boy" cartoons of the 1980s, ROBOTECH had an action-figure line of toys. But unlike its contemporaries' lines (ex. He-Man & the Masters of the Universe and G.I. Joe: A Real American Hero), ROBOTECH's was unique in that it featured a notable number of female characters. Whereas He-man had She-Ra and G.I. Joe had Scarlett -- "token" female characters -- ROBOTECH had significant, "essential" female characters.



The ROBOTECH action figures released in 1985 by Matchbox were modeled after the hugely successful G.I. Joe figures of the time -- mostly 3 3/4 inches tall; packaged on "character cards" that included a character biography and a listing of other figures in the line; accessorized with a gun and helmet, and/or some other character-specific item(s); and engineered so as to be placed within higher-priced line-specific vehicles as "pilots." Although Matchbox's ROBOTECH vehicles were highly regarded for their quality and playability, the same cannot be said about their ROBOTECH action figures, which were low in quality and lacked playable poseability (i.e. they had limited toy-joint articulation). Due to this, as the decade progressed -- and even into the mid 1990s -- it was not uncommon to come across ROBOTECH action figures at dramatically reduced prices or in clearance dump-bins at toy stores.

It is also possible, though, that the very nature of the ROBOTECH action-figure line resulted in its lack of popularity and marketability. As Sherrie Inness brings out in "'It's a Girl Thing': Tough Female Action Figures in the Toy Store":

A two-tier system exists [... H]undreds of male [action figures] are available at [...] major toy [stores ...] A few females might appear, but [...] female action figures can be a hard sell to males. [...] For [an action figure] toy line [...], which is marketed primarily to males [...], including females risks that boys might not purchase the toys [...] (87)

As previously noted, the ROBOTECH action-figure line featured a sizable number of female characters in its ranks. Of the 22 available figures -- of both "hero" and "villain" characters -- six were female. This may not seem significant; but when just the "heroes" are considered, five out of 11 -- nearly half -- are female. Along with their male comrades, they, too, were accessorized with a gun and helmet (the only exception being pop-singer character, Lynn Minmei, who came with a microphone and helmet). Truly, the ROBOTECH action-figure line -- in the context of its lingua franca (Inness 81) -- was a paradox.



Despite ROBOTECH and its action figures' limited marketability, its brand and its toys did touch the lives of many young fans who discovered and latched onto this largely overlooked series. As Inness says:

When we think about the gender-segregated universe of children's toys [and cartoons], including action figures, it is easy to assume the worst. [...] There is no doubt that such stereotyped gender roles have a tremendous influence, but we also have to remember that children can be subversive [...] (90, 91)

And that surely was the case with ROBOTECH. Both fanboys and fangirls purchased and played with these action figures; boys played with girl characters/figures, and girls played with boy characters/figures. Female characters in leadership roles in the military inspired more than a few female fans to pursue a career in the military; scientist characters inspired male and female fans to pursue a career in the sciences; and a transgender character even inspired one male fan to embrace his bisexual identity. As demonstrated by its action-figure line, it can be said the ROBOTECH was both "a boy and girl thing," and challenged and shaped gender expectations for a small-but-devoted generation of 1980s cartoon/toy fans.

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BIBLIOGRAPHY


Inness, Sherrie A. "Chapter 3: 'It's a Girl Thing': Tough Female Action Figures in the Toy Store." Unknown. N.p.: n.p., n.d. 75-94. Print.

"Robotech by Matchbox." Action Figure Archive. Action Figure Archive, 2011. Web. 2010. http://action-figures.ca/robotech.htm.

Robotech.com. Harmony Gold USA, Inc., 2007. Web. 2010. http://robotech.com/.

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ROBOTECH ® and all associated concepts, names, designs, and images are trademark and copyright Harmony Gold USA, Inc. 1985-2011. Application of such for the ROBOT MARX project by Evan Harrison Cass is based on the U.S. Copyright principle of Fair Use for not-for-profit "criticism, comment, news reporting, teaching, scholarship, and research." No infringement of Harmony Gold USA, Inc.'s or associated companies' and individuals' rights is intended.